One of the great advice is to increase the number of visitors to your site. The more visitors you have the more chance you have to convert them into customers. The main factor for this is that the more people who come to your site, the more chances you have to see a conversion. You should always be willing to give a deal that will help you convert some of the visitors to your business. This is a proven method to increase your conversions. It will take some time to find this technique but it will surely be worth the effort.
Another way to help convert your customers is to choose the right amount of promotional offers that will draw the attention of your customers. These offers should be of value, so you can make them remember the deal. You should make sure you are not making too many offers at one time as it will have an adverse effect on the customer. Some of the deals to convert our free gifts, free software, free software training etc. So go for these kinds of offers to help you convert your customers.