Why Digital Marketing is Important for Small Business
Table of Contents
Intro
You might not be a , but you need to know what it is. is a fancy term for the tactics you use to promote your business online. The good news is that is relatively inexpensive and accessible. The bad news is that can seem like a huge, complicated task that you don’t know where to start. In this blog post, I’ll tell you why is as important as to get a for the .
Why Digital Marketing Is Important
Your should be the first point of contact with your customers. The goal is for your website to be the online equivalent of your business card. If customers can’t find you on Google or or any other , your business is unlikely to grow. Your website needs to work on all devices and platforms. That’s why I strongly recommend that you use a mobile responsive design. You need to be present on digital platforms like , Instagram and to promote your brand. In fact, you need to be on all platforms to grow your business. You should also know about the latest technologies so that you can optimize your site for . For , is the important part.
Are You Postponing Digital Marketing?
Your small business is depending on to succeed. You’ve just launched your website, and now your task is to get visitors to your site. But you’re just not sure where to start. You’ve heard about , but you don’t know if it’s right for your business. I understand. But how would you feel if your family doctor had you make an appointment six months down the road? At least your family doctor will actually see you in person. You won’t get the same kind of service from a if they send you an email asking if you’re interested in their service. So are you delaying ? Or do you know what it is, but you’re afraid of what you don’t know? Is A Great Investment You’ll never know unless you try.
Your Customers Are Online
Even if your customers are offline, they still spend a lot of time online. A 2014 study by Ditto Labs revealed that about 75% of people use the internet in the U.S. at least once a day, while 67% have used it in the past 12 hours. This means that you have the power to reach your customers right from your website. Some small businesses don’t know how to make this happen. In fact, a study by Experian Services showed that 68% of businesses that could prove that they have more than 50 visitors per week did not provide to them. Your Google Search Traffic is The Best You’ll Ever Get When people search for something online, Google offers a big index of the results.
Your Competitors Are Online
Before we talk about how to use to grow your business, let’s talk about how your competition is using to grow theirs. First, your competitors are probably using the same tools to reach their goal, as you to drive traffic and traffic to their sites. Consider this common set-up: A site called haleighthespark.com has been around since 2011. It focuses on home décor, but that’s pretty much where the similarities end. It only has 23,000-plus visitors a month. Its average time on site is 4 minutes, 14 seconds. It has 600 Instagram followers. It sells a lot of items on Groupon. You might think that the company is trying to flog each and every item on their site to drive traffic to Groupon, but you’d be wrong. Just a week ago, they lasted just over 300 products.
Be Accessible to Your Customers
for small businesses is simple and accessible to most people. In fact, you don’t even need to have a website in order to engage with your customers. That’s right – a great percentage of online adults use a digital device, such as a laptop or smartphone. If you have a website and eCommerce store, people can purchase your products through it. On the other hand, if you sell on or Instagram, users can simply follow your business profile and get the full experience. You don’t need to spend a lot of time working on your online presence. And you don’t need to create an elaborate website to create a successful .
Let Customers Come to You
I get it, customers are busy. You want them to buy your products and services, but you don’t want them to call or send you a direct message. But in many cases, you’re not quite ready to make a sale. Think about those times when you’re on the couch, eating a sandwich while you work on your computer. It’s not so easy to call customers up, but you’d really love to say hello. If your potential customers are busy and on the go, then what’s the point of trying to reach them? The good news is that solutions have become very easy to use. The bad news is that most businesses have their website, and most customers visit it to get a quick overview of your company before making a decision.
Get to Know Your Target Audience
First, you need to understand your . This is the kind of thing that marketers do before starting a . There are many different types of target audiences, and they’re all unique. They can include: Gender (single, married, widowed, divorced, etc.) (single, married, widowed, divorced, etc.) Age (14 to 64) (14 to 64) Race (black, white, Hispanic, Asian, etc.) (black, white, Hispanic, Asian, etc.) Education level (elementary school, high school, college, etc.) (elementary school, high school, college, etc.) Occupation (manager, scientist, teacher, etc.) (manager, scientist, teacher, etc.) Industry (retail, health care, IT, hospitality, food, travel, etc.) (retail, health care, IT, hospitality, food, travel, etc. After considering this factor, you should set your to apply any kind of to any kind of to reach your target .
Conclusion
If you’re running a small business or a brand, is something you need to be considering to create as well as to reach the .
