Digital Marketing Trends 2021: What You Need To Know
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What do we expect from digital marketing in 2021?
This is a question that is likely to be asked in a variety of blogs and articles in the coming years. It is also a question that can be answered in many different ways.
It’s fair to say that digital marketing has already changed the world. The now-ubiquitous term “digital marketing” has only been around for 15 years, and it has already become a buzzword in the marketing world.
The world of marketing has been completely transformed by the digital age. It is possible that in 2021, digital marketing will be a very different industry.
For example, it is possible that the digital marketing industry could have an entirely new set of tools at its disposal. It is also possible that the future of digital marketing will be entirely different.
The Rise of Artificial Intelligence
Digital marketing is about managing what customers are doing in real-time, and artificial intelligence (AI) is leading that evolution. By 2021, the industry will become more advanced and more prevalent, according to many reports. Many customers will expect AI to manage all of their online advertising and marketing activities. In a world where we already have an estimated 3.5 billion smartphones (a 70 percent increase in mobile-phone users in 2016), and mobile traffic is growing by 3.5 percent every year, the value of online advertising can only continue to grow. Online advertising is reaching even more people, and people are expected to use technology such as tablets and virtual reality headsets to view advertisements in 2021.
The Continued Shift from Desktop to Mobile
Eighty-one percent of internet users access the internet on a mobile device. This number is rising by 2.5 million every single day. Now is the time to start embracing mobile. Google reported that mobile-first users have been growing faster than desktop-first users for three years in a row. This is not the time to hold onto antiquated methods of marketing. It’s simply too important to embrace new methods.
The Evolution of Social Media
The basics are simple enough: social media. Now, it’s also pretty apparent that social media is in a constant state of flux. The difference? Technology. The first social media platform was what we know as Facebook. The original social network. Now, the platforms are endless: Instagram, Pinterest, Telegram. Much like newspapers and books before them, social media platforms have gone through multiple evolutions and have changed and evolved to meet user needs. The best way to understand it? Read about these recent changes to Facebook’s newsfeed, and Instagram’s revamped feed, as well as similar changes to Twitter’s newsfeed: It’s all about the content. Businesses tend to be more focus on social media influencer marketing . Digital marketer can make interactive content with the help of social media influencer.
The Influence of Video
According to the Future of TV study conducted by Parks Associates in 2017, 39 percent of all ad spending will be on streaming video platforms. While YouTube was first, Facebook’s Watch was the clear winner and is likely to be the trendsetter in the coming years. The shift in content viewing to on-demand video means that video advertising has become a must-have. Brands must leverage video in order to connect with a younger demographic since they spend more time on the platforms. The biggest challenge that video advertising faces, however, is brand safety. Since videos are uploaded and viewed by real people, the safety and security of the adverts is important. Facebook will be heavily competing with YouTube for content creators who want to monetize videos.
The Future of Marketing B2B
Digital marketing is consistently changing. In 2017, we saw some shifts in trends, but in 2021, the ways we market online and offline will be drastically different. Email Email is expected to remain popular in the future. In 2019, this type of marketing will continue to grow, as most businesses will continue to send a mass email to potential customers. As you’ll read, new B2B email marketing campaigns. But, B2B marketers will be introducing more personalized emails and more automation to their marketing automation. Most major digital marketer will turn their attention to online content marketing strategy. They’ll produce new content for their customers’ unique interests and encourage subscribers to share their content with others.
The Future of Marketing Automation
We have seen an explosion in marketing automation solutions. CMSWire reported the number of marketing automation tools ballooned to 235 at the end of 2015. Most customers expect to work with more than one tool to achieve their marketing goals. Gartner predicted in a report that marketing automation will generate almost $2 billion in 2017. When looking at the next 12 months, IDC predicts the number of marketing automation deployments will continue to grow, totaling more than $2.3 billion in 2017. When looking ahead to 2021, IDC predicts that digital marketing budgets will grow significantly. However, the real growth will come with customer acquisition. Gartner predicts that digital marketing and customer acquisition will generate $75.3 billion in 2021, up from $69.8 billion in 2017.
Conclusion
This post covers 6 digital marketing trends you should watch for in 2021. Please don’t take anything in this post as being gospel, but instead as a good place to start thinking about the future.
