is critical for a to rank in results pages. A that incorporates can greatly increase the number of visitors to a site. To rank well in the , as a you need to make sure your site is well-optimized. This article provides information for web designers to keep in mind when considering what to include in the of a site.
Optimizing the URL is one of the most important things for . While many people think of optimizing a for on- and visitors as an unimportant task, this one should be at the top of your priority list. Optimizing a URL involves incorporating keywords, phrase structure, and . This enables your page to be more easily found in results pages (). Your links and keywords should be associated with the site name. To get more ideas, take a look at the URL structure of the “fastest-growing websites in the world” on Alexa.com. Although they are all different in terms of the , keywords and general types of , they follow a similar structure. Implementing the keywords is important.
At the top of the list of factors affecting the ranking of a is the speed of the page. When pages are slow, they will be indexed as such. There are ways to improve the speed of a that we’ve already covered, but the most efficient way to increase the speed of a is to optimize the page load time. Every web page is optimized for speed. Mobile devices are becoming more popular and the most popular browsers load pages faster than ever. Faster page loads make it easier to browse web pages and find information, and they ultimately mean better rankings. It is crucial to improve page load times. When optimizing a , there are a couple of things to consider when slowing down page load time.
One of the most important factors in the performance of a is the quality and type of that is available. Search engines are now more focused on understanding the in a web page, and this is something that they respond to far more than keywords. To demonstrate the importance of this, we should look at how has changed on the web over the last 10 years. While keywords are still a key element of a page, they have been less important in the last decade. Instead, it’s the keywords used in the that is most important. Fortunately, most people reading this article are far more concerned with the quality of the than they are with the itself. So let’s look at how it can be optimized.
Image optimization is the process of adding keywords to an image in a way that will increase its visibility in search results. This process is straightforward: First, make sure the keywords that you are including in your images are related to your and targeted images. Second, make sure that each image has a unique file name. This will ensure that there is no confusion for search engines. Many image optimization services will automatically optimize your images. If not, you can use one of the many free image optimization services available. Adding a sitemap Once your is optimized and indexed, Google will tell you if your site is available to be found by a .
Regardless of whether you are designing a desktop or mobile , make sure you’re including elements that can be adapted to different screen sizes. Mobile-friendly designs are increasingly common and well-received by most users, so that means mobile optimization is no longer optional, it is a necessity. If your looks good on a desktop, it will be easier to optimize for a mobile device, and vice versa. Some of the best ways to do that are to make sure all your images and videos are size-optimized and on a background that can be changed without losing image quality. Make sure your site appears to load quickly, and make sure there are no technical glitches.
Video is an important part of a . While the video plays an important role in , it has to be a valuable part of the and should provide an added benefit to the user. Incorporate text and buttons in your video players. When you add a video to your site, you must add some type of text above the video so the user can scroll through to see more information about a video. Buttons provide the user with options that are important to the video. For example, if a video displays advertisements, you can allow the user to skip the video. If the video is educational, the user can click to view a transcript of the video.
If you’re creating images and videos for your site, the last thing you want to do is load them, only to have them disappear. A solution to this is to use image rel=auto, which will load images and video before they’re used. This gives a “bounce-back” effect that preserves the . Using image resizing options is another easy way to get your to load faster. You can have pages load at any viewport width, so if you have a wide viewport, for example, your site will load images at their native width. You’ll also want to use image compression, using tools like JPEG. By using image compression, you’ll increase the size of the images, and make them load faster. You should also make sure that all the images that you use load in a predictable way.
Even though search engines have improved, even they aren’t perfect. Optimization on a site can increase traffic and a site can rank in the top few results in a . This article can help web designers come up with an optimization plan that works, and might also provide helpful information to would-be users of a site.