SEO Ottawa: 11 things you need for your website in 2021

Here we will take a look at what you need to know, a discipline that should be familiar to all people within your organization, if not properly technical. No matter if you’re from Ottawa or anywhere in Canada, this will apply to you.



Here we look at the basic stuff that you need to know in terms of search engine optimization, which should at least be known to everyone in your company, if not decent technically.



A post titled SEO Basics: 8 Important when you optimize your site is one of my famous posts of all time. It still has traffic for us; however, it was first released in April 2013, so that you can deal with it as a long-awaited and extended update.

11 Things You Need To Know For SEO


What is SEO? What is it?



All you can do to provide exposure for your website and the content on the results page of your search engine is simply SEO (SERPs).

The approaches range from technical practices you can use in your website behind the scenes (we like to call this a ‘SEO’ on-page to all ‘off-page’ ads you can use to maximize exposure on your website (link-building, social media marketing).

In this post, we mean how strongly the website for some search words appears in the ‘organic results when talking about visibility. The results of organic data are those which naturally appear on the page rather than on the paid segment…

Confetti cannon quest that displays organic and paid results

Paying search is now part of the marketing of search engines. More on this can be read in the Pay Quest and PPC Guide for our recent beginner.

Why does SEO Benefit Your Business in Ottawa?

The development of robust site architecture and easy navigation can help search engines quickly and easily index your site. More importantly, this will also offer users a positive experience with the use of your website and promote visits again. Google is paying more and more attention to the experience of its users.

The percentage is significant and probably the most obvious indication of the value of the SEO, as search engine traffic is moved to your website.

In 2014, Conductor indicated that 64% of web traffic originates from organic searches; 2% is social, 6% is paid searching, 12% is direct, and 15% is from other sources.

This is focused on our own figures, with about 70-75% of SEW organic traffic.

Well, as this Advanced Web Ranking analysis reveals, that in the first SERP the top five results are 67.60% of all clicks with the results of 6 to 10 just 3.73%. This research shows that the top five are 67.60% of all clicks.

Google Map Rankings

Thus it is important that the top five results reflect your site.

How can you do this? With these tips, I’ve broken up into two separate categories: what are the search engines and… drum roll… what are they not searching for.

Looking for what search engines?

1) Topical Relevancy

The search engines are looking to give the search engines the most important results, whether it’s a simple answer to a question “how old is Ryan Gosling?” (which Google would probably give without having to quit the SERP) of complex questions, like “what is the best steak restaurant nearest to me?”

Where’s nice for searching steak?

Why search motors generate these results is due to their own internal algorithms, which we possibly can never really determine, however, certain variables impact these results and are all dependent on their importance. For example, the position of a searcher, search history, time of day and year etc The results are decided.

2) Content Quality

Do you regularly publish helpful, useful, popular and well-created posts, videos or other media? Do you write for real people instead of the search engine? Okay, you have to. Recent research from Searchmetrics ranking factors suggests that instead of using keywords focused on common search questions, Google moves further to more detailed content that understands the purpose of the visitor as a whole.

Stop stressing and concentrate on the user experience.

3) Optimize User Experience

For the best possible user experience, there are several SEO benefits. A platform with a related internal linking and related material that is conveniently searchable and navigable. All the things that keep visitors hungry for more discovery on your webpage.

4) Slow & Steady

How easily your search engines charge your web pages is rising. Google will mark results on the Accelerated Mobile Page (AMP) in the near future, so this may likely be the 2016 mobile phone. What one is talking about…

5) Ensure You’re Mobile Ready

Are your site and its content equally configured for every specific display size or device? Bear in mind that Google has said its favourite form of mobile optimization is responsive design.

6) Build Internal Links

There is also a technique that editors and authors can use when publishing articles to help drive the flow of information across the site and that can lead to higher confidence signals for Google, namely the internal connection. We have spoken about the benefits of making the website easier to navigate. There was a mistake (See what we did there.)

There are several benefits of internal linking:

It offers additional reading opportunities to your audience. As long as they are important and simple anchor text is used (the clickable highlighted words in any give link). This can lead to reducing the bounce rate.

It helps to boost the classification of certain keywords. We may start links from other posts using variations of anchor text in this article for the term ‘SEO basics.’ This means that Google does this post for people looking for ‘SEO basics.’ Some experts suggest that you vary your anchor text to the same page as Google may view many similar uses as ‘suspect.’

It allows Google to index your pages. It helps. Those little Googlebots sent on your site to find new information would be better aware of just how valuable and confident your content is the more your internal links are crawled through.

7) Build Website Authority

A website of the authority is a website that its customers, its business, other websites and search engines trust. A link from a website of the authorities is historically invaluable since it is regarded as a vote of trust. The higher the content and the more consistency you make, the more likely it will be that your site becomes an authority too.

However as indicated in the search metrics above, the year-to-year interrelationships between backlinks and rankings decline, so that ‘links’ are not as relevant for SEO as we assumed.

The comments on this recent paper on the links as a Marketing KPI are a good point, which offers various opinions on the subject.

8) Title tags and meta explanations

A meta description will not necessarily help to improve your searcher’s chances of clicking on the results, but it can certainly be used before posting an article.

The meta description is the short paragraph in the search results which appears under the URL of your page; you must monitor this in your CMS as well.

In WordPress it’s here:

Write it clearly and ensure it’s important to your title and the substance of the article itself, succinctly (under 156 characters are good).

More guidance can be found here how to write SEO meta descriptions.

Title tags are used in order to inform search engines and visitors exactly what your website is about. The keywords in your title tag show up in the results of the search engine and on your browser tab and when sharing your website externally. (if the query uses these keywords).

In the HTML field of your website, you can write your own title tag:

A few precise keywords should be used that identifies the website and your own brand name. But use only the correct keywords, and the most important thing to remember is that you can write for people although you are formatting for search engines.

In our full title tag guide you find a lot of realistic guidance.

9) Adding Page Schema Code

By adding schema markup to your HTML pages, you can make your search results more appealing. This can help to turn your search results into a rich media sandbox, add star ratings, customer ratings, photos, etc.

Recipes schema markup

Schema is also the favourite way to label most search engines such as Google and is relatively easy to use. See our handy Schema Guide for more detail.

10) Photos correctly labelled

When you upload images to their content many people neglect to add the alt attribute, however you can not ignore this because your Google cannot see” your pictures, but can “read” the alt text.

By using an alt text to explain your image as closely as possible, your search for Google Pictures improves the chances of your photographs.

WordPress alt-text example

It also increases the website usability for people with the app ‘screen reader.’

11) Content Evergreen

Why shouldn’t web content be published more evergreen instead of peppering the Internet with an explosive news story about the “quick win.”

Increases in terms of moving traffic and holding highly visible roles in SERPs are likely to result in more detailed, helpful and realistic advice.

Here is a guide to always-green content planning and development.