When it comes to Shopify SEO, there are two main things you need to know. The first is that your Shopify store will rank for keywords that people search for in Google. So, for example, if I sell a product called “I Can’t Believe It’s Not Butter!”, my Shopify store will rank for keywords like “butter substitute.” The second is that Google penalizes Shopify stores when you use spammy SEO techniques. What does that mean? It means you can rank for your desired keywords without getting penalized if you do it the right way. Here are some tips on how to do that.
First, a Shopify keyword ranking algorithm is used. The algorithm is based on how much organic search traffic your shop has. When you make an account for a new store, your account will automatically create a certain amount of traffic. In most cases, these new stores will get very few visitors for the first few weeks. But, the Shopify algorithm will gradually increase the rate of traffic your new stores receive. If you use a WordPress site, you will see a WordPress SEO plugin do the majority of the heavy lifting for you. The keywords in your shop will be chosen by the Shopify SEO algorithm. They will be based on your top search terms, like those used in Google.
It’s important that your Shopify store is relevant to the things people are searching for. And, it’s especially important that you rank for the keywords that people are actually searching for. This means you should be ranking for things that people actually search for when they’re looking for a butter substitute. When you do this, people are more likely to click on your store or even become customers. And, since Google places a high priority on relevancy, you’re more likely to rank in the top 10. Why this matters These are some of the most popular keywords that people use when looking for a Butter substitute. Search volume and relevance mean they’re highly searched keywords. So, make sure you rank for them.
When Google detects spammy SEO techniques, it gives up on a page in search results. Here are some examples of that. The dreaded PPC Spammy Sale Your Shopify Store or a partner store sells PPC ads. The last thing you want is for people searching for “purchase now PPC ads” to get served by a Shopify store instead. If they do, you’ll get a big red flag for spam. Here’s what that looks like. The keyword is in green. You can see that in the search results, Google already gave up on the results because of PPC spam. You’re better off selling something that people are actually searching for (assuming they have the money to buy). The Shopify Only Ads Example When you are running a Shopify store, there are certain types of ads you can show. Some of these ads are Shopify only ads.
The first thing you should know is that the number one Google ranking factor is backlinks. SEO is all about the links. So, if you want to rank for search terms like “I Can’t Believe It’s Not Butter!” or “egg replacement” you need to have a huge amount of high-quality links pointing to your Shopify store. The number one thing you need to do to get a lot of links is to hire someone to create SEO-optimized pages for your Shopify store. On top of that, you can also use these backlink signals to find the right people to link to your site. For example, if you decide to give away a free copy of your e-book to 10,000 lucky followers on Twitter, that’s another way to get a lot of backlinks and increase your rankings in search engines.
This all sounds great, but how do you rank for keywords without getting penalized? Well, there are some general best practices that will help you rank for desired keywords without getting penalized. The first is to do no more than 5-10% of your SEO for each keyword. This is because Google heavily evaluates each keyword individually, so they have to spend some time on it. Another tip is to never use someone else’s paid services for SEO on your Shopify store. This is something that is best left up to you. You don’t want to have someone else pay to sell your product on Google. That will just screw things up. Another tip is to use the exact same webpages for each search keyword. This helps Google rank for your keywords. Another tip is to only use long-tail keywords.
We all know that Google is the most popular search engine out there, and for a good reason. It’s the largest search engine in the world, with hundreds of millions of active users. It has become an essential part of most digital marketing campaigns, so it’s time you learned how to optimize your Shopify SEO strategy.