We would like to get to know you and your company more.
GETTING TO KNOW YOUR BUSINESS
What makes you different?
A mission statement refers to the company’s objectives and often state a way for the organization to meet them.
EXAMPLE “To inspire healthier communities by connecting people to real food.” – Sweetgreen
A vision statement is where a company discusses its plans for the organization and how this relates to overall company goals. The organization has the burden of getting internal and external stakeholders to understand the mission and vision and how they help propel the company forward to the next level.|
EXAMPLE: IKEA “Our vision is to create a better everyday life for many people.” That’s aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they’re in the market to offer low-priced good furnishings that suit everyone’s lifestyle.
Companies normally refer to company values as core values, and they are the principles that support the organization’s vision, culture, and overall philosophy. Values bring character to the group, and it can help leaders and management guide teams through ethical and performance concerns. These are the standards that organizations can cling to in times of transition.|
EXAMPLE: APPLE “We will truly understand their needs better than any other company.”