MARKETING QUESTIONNAIRE

We look forward to learning more about your company’s goals.

CONTACT INFO

We would like to get to know you and your company more.

Your full name *

Your direct phone number *

Your business email *

Your company name *

Company address

If applicable

Company Website

If applicable

GETTING TO KNOW YOUR BUSINESS

What makes you different?

1. Tell me about your organization in 30 seconds or less? How would you describe it to someone that knows nothing about you? *

2. Can you describe your business in eight (8) words or less? And if so, what are they? *

3. What value proposition do you offer to your customers? What makes things so much better for your customers when they decide to work with you? *

4. What are the weaknesses in your business or business model? Do you think these weaknesses are holding you back from success? *

5. Are there any obstacles that stand in your way? How can we avoid these obstacles or what needs to be done to navigate them? *

6. What does your business do that no one else can? What makes you different from everyone else? *

7. What does your business do that no one else can? What makes you different from everyone else? (copy) *

8. What can you use to make you stand out? Words, stories, images, videos, interviews, or presentations? *

9. How are you making your customer's life easier and what problems are you solving for them? *

10. Have you tried any marketing solutions in the past and, if so, how did they work out? *

11. If someone had a bumper sticker on their car for your business, what would it say? *

12. Your company's mission *

A mission statement refers to the company’s objectives and often state a way for the organization to meet them.

EXAMPLE “To inspire healthier communities by connecting people to real food.” – Sweetgreen

13. Your company's vision *

A vision statement is where a company discusses its plans for the organization and how this relates to overall company goals. The organization has the burden of getting internal and external stakeholders to understand the mission and vision and how they help propel the company forward to the next level.|

EXAMPLE: IKEA “Our vision is to create a better everyday life for many people.” That’s aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they’re in the market to offer low-priced good furnishings that suit everyone’s lifestyle.

14. Your company's philosophy (values) *

Companies normally refer to company values as core values, and they are the principles that support the organization’s vision, culture, and overall philosophy. Values bring character to the group, and it can help leaders and management guide teams through ethical and performance concerns. These are the standards that organizations can cling to in times of transition.|

EXAMPLE: APPLE “We will truly understand their needs better than any other company.”

TARGET AUDIENCE

15. What is the name of your ideal customer? *

Make up a name. Example: John Smith (typical American).

16. What is your customer’s gender and how old are they? *

Make up a name. Example: John Smith (typical American).

17. What level of education has your customer completed? *

18. How much money does your customer make? (copy) *

19. Is your customer married? Do they have kids? (copy)

20. What is your customer's occupation? What does the person do that buys from you? *

21. Tell me about your customer's character? What traits do they have? What are they passionate about? *

22. What type of lifestyle does your customer lead? What do they like to do for fun? What are their spending habits like and what brands do they associate with? *

CUSTOMER ENGAGEMENT

23. What question are you getting asked all of the time? *

24. If you wanted your ideal customer to ask you one question, what would it be? *

COMPANY GOALS

25. What are your company goals? *

COMPANY TOOLS

Do you have Google Analytics installed?

Do you have Google Search Console installed?

Do you have a Google My Business listing account?

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MARKETING QUESTIONNAIRE

We look forward to learning more about your company’s goals.

CONTACT INFO

GETTING TO KNOW YOUR BUSINESS

TARGET AUDIENCE

CUSTOMER ENGAGEMENT

COMPANY GOALS

COMPANY TOOLS

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