SOOTHING THE PAIN
OF GETTING NEW PATIENTS
THROUGH THE DOOR
01
Challenge
Kent Chiro-Med is introducing its new philosophy of blending chiropractic and physiotherapy services under one roof.
They provide patients with a more well-rounded solution to pain relief management and are challenged to bring their brand message to an online targeted audience.
• Reorganized content on pages to impact Google’s algorithm. • An increased conversion rate of visitors. Increased the number of new visitors on the site who turned into patients. • Changed web content to focus on solution-based outcomes instead of focusing on commodity services. • Conveyed the brand’s message with artistic expression by using graphic design.