New Ebook: Focused, Effective Marketing

An e-Book by Rick J. Ford

Table of content

• What is marketing? 3
• Marketing strategies and types 5
• What is digital marketing, what is it for and how does it work? 5
• What is a digital marketing agency? 6
• What does a digital marketing agency Ottawa do? 6
• What are the functions of a digital marketing agency Ottawa? 7
• How to choose the best option? 7
• What are the differences between a digital marketing agency and a traditional marketing agency? 8
• How current digital marketing agencies work? 12
• Agencies are SMEs 12
• The main challenges facing the agencies 13
• Reasons to hire a marketing agency Ottawa for SMEs 13
• 5 reasons to choose the best marketing agency Ottawa for SMEs 14
• The best marketing agency Ottawa for small business 16
• Importance of Social Media Marketing and Advertising for Web Traffic 17

What is marketing?

Marketing is the method of market analysis, value offering, and customer service with a benefit objective.

This field is responsible for researching business behaviour, as well as customer needs. Analyzes the company’s market management to attract, win, maintain, and keep end customers by fulfilling their desires and solving their problems.

While the word English and Spanish is listed here, today, the use of “marketing” is still commonly used.

In this complete content, we will explain what marketing is, the forms and methods, some examples, the difference between advertising and marketing, the characteristics of a successful marketer, which profiles are the most sought-after today, how to build a marketing strategy and you have many learning tools at your fingertips.


Today marketing is a strategy that must be implemented by any organization in its global plan to expand. Most companies use marketing tactics to achieve their targets, even without understanding them. Marketing is nothing but communication between different parties so that there is a mutually beneficial effect.

Many people don’t know exactly what marketing is, and when asked, they describe it with what sale is and what advertisement it is to others. All the answers are real, but they are just part of what marketing entails, because product delivery, package design or landing pages may also be part of that.

The marketing umbrella is extensive and includes all those strategies that help a business, brand, or person achieve their objectives.

Some potential meanings to address what it means to market are:

  • “Marketing is a global business-related mechanism aimed at organizing, selling, marketing, and delivering goods or services that help fulfill the needs of end-customers.”
  • “Marketing is a series of practices aimed at providing the customer with an intermediate business profit through a product or service.”
  • ‘Marketing is an internal mechanism for undertakings aiming to increase and satisfy the demand for products and services for commercial purposes through the production and distribution of physical or digital goods or services.’
  • “Marketing means having the right product or service at the right time to fulfill the needs of potential customers. Adapting to demand, and at the fair price demanded by the market. One of the most interesting marketing characteristics is that it enhances exchanges.

It’s the principle of “I’m giving you this in return for this other one and thus fulfilling your need,” often with an economic benefit. Which has to happen in order for this to happen? · There are often at least two parts in an exchange, although more parts that participate in the process.

  • In the marketing process, it has to provide added value.

The customer wants to cover a need or a wish since something with intrinsic value is often expected to obtain. · All sides have to give in.

The company, for example, has to change the price and the customer to match consumer demand. · Advertising is no longer a two-way contact, but two-way networks must be in place.

In addition, today, in which the consumer is at the core of all marketing campaigns, and must be able to communicate and respond to his ideas and opinions. What can be easily deduced from all that knowledge is that modern marketing is based on customer needs and preferences?

This is no longer a matter of “impacting” or indiscriminately touching him, but of listening to him and responding to what he needs. Of this purpose, marketing should be understood not simply as a grouping of techniques but as a philosophy or way of working, which should affect all areas of an organization.

Marketing and sales should also not work in isolation.

Instead, they are two fields that need to be considered as one and function very intertwined. Since sales are not produced without ads, we can not know the final consumer’s actual pain points without sales. The real art of marketing is not about how to sell, but recognizing the end customer and giving them what they need for the buyer’s journey at the right time.

To read more or purchase this ebook, it will soon be available on Google Ebooks.